Formerly known as Foci Optiks, and later as iWare on Second, iWare Northeast was founded in 1992 as a lens-manufacturing lab located in St. Paul, Minnesota. After three years of making prescription lenses for other retail stores, Kevin decided it was time to open his own shop. His first location, a long and narrow space next to the Minnesota School of Bartending on University Avenue in St. Paul could be described as eclectic; decorated with a giant alligator table and orange and teal walls.

In 1998, iWare relocated to Second Street NE, in Northeast Minneapolis. Here, iWare shared a building with the Frank Stone Gallery. Kevin’s eclectic style continued and the inventory expanded to offer more upscale products. The space itself was full of color and angles, a memorable Zen sand garden and an oversized map of the metro area. Good times were had at this location, including numerous trunk shows and live musical events.

In 2008, iWare moved three blocks down the street to 13th and University Avenues Northeast where it joined the likes of the Modern Café, the 331 Club and the Ritz Theater. This shop, much like its predecessors, is a little bit quirky, very bright and outrageously colorful. Since our relocation, we have expanded our space and our inventory, but still offer the same great service we always have.



My Story

Kevin and his wife, Leslie, have five boys, between the two of them (If you need one, let him know!). They also have Lola, a trouble-making Jack Russell Terrier.

Optical Career

As a second-generation optician, optics is in Kevin’s blood. Following in his father’s footsteps, Kevin has been making glasses since 1977.  Before opening his own store, Kevin worked as a fill in at several optical retail stores and also at one of the nations largest wholesale labs, which is right here in the Twin Cities.

Interesting Facts About Kevin

Kevin likes to make stuff. When he’s not working, he is usually listening to Bowie and making new displays or putting halogen lights in flammable objects. He loves his Toyota Yaris and large iced mochas with half the chocolate (Hint, Hint). Kevin guesstimates that he has made over 500,000 lenses during his career.




Paige, her husband Stephen and their three dogs live in Audubon Park Neighborhood in Northeast. As often as possible Paige is traveling the world, while she’s at home she stays busy with home renovation DIY projects, biking and exploring the city. When it’s too cold to be outside, you can find her at home crocheting, or baking pies, she is also currently studying to become a yoga teacher.

Optical Career

Growing up, Paige wanted to be an Optometrist, that is until she had to take the math and science requirements in college. Before she abandoned her dream she started working as an optician in a large chain store. After three years, she took a different job at another large chain store… in Australia. In May of 2012 she stumbled into iWare and asked if Kevin was hiring, the rest is history. Following a brief hiatus spent as an Optical Sales Rep (2015-2016), Paige is happy to, once again, be working full time at iWare.

Interesting Facts about Paige

She is a chocoholic (anything sweet really). She has lived in both France and Australia and has a Master’s degree in Museum Studies. She currently owns more pairs of glasses than she’d like to admit.




Christy lives in a cozy duplex in Northeast with her husband Zack, lots of books, a veritable jungle of house plants, and one very poofy cat. When she’s not outfitting folks in the latest and greatest eyewear, chances are good she’s in the kitchen trying a new recipe or gathered around a table playing board games with friends. As someone who is always doing something, her current projects include taming the wilds of her yard into a wildflower garden, making a dent in her ever-expanding To-Be-Read pile of books, and planning her next travel adventure

Optical Career

Christy started her optical career at a large chain store back in 2009. She honed her skills, soaking up as much knowledge as possible and made the move to serve as an Optician at a small private practice in the suburbs from 2014-2018, during this time, she met Paige, who was serving as a sales rep for a brand the practice carried, and the two became fast friends. When asked to work at iWare, she jumped at the chance to forgo her hour-long bus commute to the suburbs in favor of a 6-minute bike ride through her beloved Northeast neighborhood!

Interesting Facts about Christy

Christy grew up on a dairy farm and was once crowned a dairy princess. She also holds a degree in Clinical Psychology. She loves chocolate (even moreso when it’s paired with peanut butter!) She absolutely wants to talk about your cat.